As I sit back and watch the twists and turns of the internet marketing route, I feel the customers are getting more and more powerful to twist the arms of internet marketers and get the best deals.
A few years ago it was very easy for an internet marketer to promise the skies and sell a product for thousands of dollars and forget about the customer and not even respond properly to help desk tickets. Those days are long gone.
Now every marketer is trying everything possible under the sky to win over customers and retain them as long as possible.
There are very few internet marketers I completely trust and I am trying to create a page for each one of them. This is a process in the making and more people will be added.
You can have a look at the pages here:
What are some of the changing trends in internet marketing?
Be Frank With Your Customers
It will no longer pay if internet marketers just promise the skies and ride the boat of hype. They will be drowned in no time.
It has become necessary for internet marketers to bash such claims, expose the wrong doers and present their own claim as the one that will do the trick to fill the pockets of their customers.
If you watch Jim Edwards videos, webinars and read the blog posts you will know what I am talking about. He is not the only one. Now it has become a necessity for every marketer to do it.
If you read Charles’ Heflin’s report where he clearly states why the simplest route is not suggested by internet marketers who have nothing to gain from it and how it is necessary to complicate matters to fish in muddy waters, you will be struck by his sincerity and ability to over deliver and stand by his promises.
Low Entry Gets Repeated Customers
The second most important step internet marketers have taken is to get customers to join them with a very low entry fee that anybody can afford. Once they are in, they are linked to a membership site where they will pay a regular member fee to continue to learn.
Patric Chan’s Internet Success System is one such example. This was sold for hundreds of dollars and now it is available for $4.95. It is linked to a monthly membership which is at $34. Customers get free access to this membership site for a month and then they can continue if they want to.
This puts the pressure on the internet marketer to deliver top quality service to retain the members.
Personal Coaching and One-On-One Training
There can be nothing better than personal coaching and one-on-one training if you can find one that is affordable. Customers are in direct contact with the internet marketer to get all their questions answered and they can get specific help related to their needs.
In my personal coaching program I get customers who want to learn through Indian Languages instead of English. This kind of facility cannot be available to them anywhere else.